Not gonna lie. I am hugely disappointed that the Cavs didn’t win the NBA Championship for the second year. Notice I didn’t say I was disappointed that they LOST the championship. To my mind, the season proved they are champions; they just didn’t take home the championship title this year. Second place is not loser status.

Though every team member is valuable, there’s no question that LeBron James is the team leader. Most everyone will own that he is one of a kind. Nike signed him on to be a lifetime athlete. There’s only three of them: Michael Jordan, LeBron James, and Cristiano Ronaldo. Nike is slotting more shoes in LeBron’s name for upcoming seasons, and the LeBron Zoom Witness is the newest. LeBron famously left his hometown for the Miami Heat, where he won his first NBA championship ring, and then even more famously, returned to Cleveland with a vow to bring a championship here. In 2016, he did just that, with the Cavs taking it all the way to game 7. Judging by Game 7’s TV ratings, we were all witnesses to that championship game. LeBron James dropped mid-range jumpers like they were going out of style. Kyrie and Kevin stepped up for an amazing finish. Yes, I witnessed every last emotional and shaky moment of a dramatic game that seesawed as best you could hope for in a series finale.

The period from LeBron’s return home leading up to that dramatic win was characterized by a call to be witnesses. The Witness Campaign paid tribute to James and acknowledged the legions of fans worldwide who are “witnessing” his greatness, power, athleticism, and beautiful style of play. The campaign was first introduced in November 2005 with the unveiling of a 110-foot high by 212-foot wide billboard located adjacent to Quicken Loans Arena in Cleveland. The campaign has continued to live through fans in Cleveland and around the world donning “Witness” T-shirts and bearing “Witness” placards. Those of us who live in Northeastern Ohio also witness his generosity to children and the love and support of his community to make it the best it can be.

The Witness Campaign means two things: First, you are a witness if you personally saw with your own eyes and heard with your own ears—you experienced it. Second, you are a witness if you tell others. That’s what fans of LeBron and the Cavs have been doing! But we aren’t the first. A far bigger King than King James invites us to be His witnesses. Jesus came to this earth to bring salvation, healing, and hope to all mankind. After His death and resurrection established His power and authority, He commissioned His disciples and all who would ever put their faith in Him to do this. He said, “You have experienced firsthand My power and presence, and now you will be My witnesses to the whole world, starting in your own hometown.”

It’s the most massive ever “Witness Campaign.” Jesus still asks you and me to be lifetime witnesses to the power that only He has. Power to change a life forever. Power to give peace and direction. Power over fear and death. Power over it all. We have witnessed Him: “We proclaim to you the one who existed from the beginning, whom we have heard and seen. We saw him with our own eyes and touched him with our own hands. He is the Word of life.” 1 John 1:1

And now we are witnesses of Him, telling the world what we know to be sure. “But you will receive power when the Holy Spirit comes upon you. And you will be my witnesses, telling people about me everywhere—in Jerusalem, throughout Judea, in Samaria, and to the ends of the earth.” Acts 1:8

We are witnesses. It’s who we are. It’s what we do.


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